Boost engagement and increase response rates with direct mail campaigns that scale with your business needs. Direct mail has been a tried and true marketing strategy for decades, but the rise of web-based advertising has made it more important than ever to keep on top of the game. We employ the most up-to-date techniques to get the best return on your investment
Regardless of your budget or industry, direct mail can help you reach new customers, boost your sales, launch a new product, or simply increase brand recognition for your company. It's effective as a standalone campaign, or can be combined with other advertising strategies
Much more effective than email marketing.
The average success rate on direct mail campaigns is generally 1/2 to 2 percent, according to JWM Business Services; in a campaign involving 100 pieces of mail, two to four people can be expected to respond and half that number to make a purchase. The numbers increase when the customer gets repeated exposure to your brand and when you narrow the market with specific objectives. Create objectives with a strong call to action, such as a coupon.
In its response rate report, the Direct Marketing Association (DMA) analyzed Bizo and Epsilon data and found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Overall, the DMA found that direct mail's response rates are actually anywhere from 10 to 30 times higher than that of digital
Every business's advertising is different. Schedule a time when it's convenient for you and one of our agents will call you to discuss a marketing plan.
